Proposta Vini is increasingly looking abroad

Over 52,000 visitors took part in the sixth edition of Wine Paris, the event organised by Vinexposium, which every year attracts more and more attendance and approval from the trade. Among the protagonists of 2025 was Proposta Vini, at its first participation in the Parisian event: ‘It was an absolutely positive experience for us,’ commented Barbara Micheli, export manager, ‘that allowed us to present and highlight, even in such an important and international marketplace as this, the small territorial and quality realities that make up our catalogue and that we have been committed to enhancing for forty years.

In Paris, Proposta Vini brought the authenticity and uniqueness of some thirty wineries that aroused the interest of a vast public from the United States, Mexico, Argentina, Vietnam, South Korea, Great Britain, Denmark, Brussels, Holland, Portugal, Estonia, Cyprus and Malta.

Participation in Wine Paris also enabled Proposta Vini to make itself even better known in the Parisian restaurant world: ‘Our strategy towards the European proximity market represented by Austria, Germany, Belgium, Holland and France aims to replicate the model used in Italy with an agent network that interfaces directly with the Horeca world. Of course we also collaborate with small distributors who come to us because they do not have the commercial strength to import directly from the wineries'. Indeed, Proposta Vini makes 196 wineries and more than 3,000 references available to the foreign market from a single point of loading, with a single contact person and single documentation: a complete and effective service that proves to be fundamental.

An opportunity for meeting and strategic relations also with a view to imports, as Gianluca Telloli, the company's wine selector, emphasises: "Wine Paris over the last few years has increasingly established itself as a reference point for the European wine market where to meet operators from all over the world. It is a valuable place of exchange to grasp the consumption trends that are emerging all over the world and to discover new realities. We were able to get to know very interesting wineries with high quality proposals, from Greece to Lebanon, from Chile to Argentina without forgetting Spain and France, which will enrich our catalogue next year".

Upcoming events

Wine Paris is not the only international event in which Proposta Vini will be at the forefront. In the coming months, the company will in fact be involved in several leading events, which represent an important showcase for making the Proposta Vini ‘method’ and the realities it represents known. It begins with Enomundus Bucarest (25 April), followed by Degustiamo Vino Autentico Vienna (28 April), Vinexpo Asia Singapore (27-29 May), Enomundus Tirana (13 June), and Enomundus Bordeaux (17 June), to which will be added three other appointments currently being defined: Degustiamo Insieme Dortmund, Degustiamo Insieme Ibiza - Formentera and Degustiamo Insieme Mexico.